CUSTOMER CHOICE / MULTINOMIAL LOGIT

What makes a product the choice?

Estimate preferences. Explore price and product changes. Keep the uncertainty.

Your choice study

One row per alternative, one chosen alternative per choice set.

Choice set IDAlternativeChosen (0/1)

Product attributes · numeric, same meaning across alternatives

pricequality

OBSERVED CHOICES · SYNTHETIC STUDY

Everyday 40.8%Select 35.8%Signature 23.3%

choice_id	alternative	chosen	price	quality
1	Everyday	0	3.11	1
1	Select	1	4.19	4
1	Signature	0	8.22	3
2	Everyday	0	6.83	1
2	Select	0	8.86	1
2	Signature	1	5.84	4
3	Everyday	1	5.98	5
3	Select	0	8.99	1
3	Signature	0	6.58	2

First 9 of 720 rows. Every choice set must contain the same alternatives.

Paste CSV or inspect the data

choice_id,alternative,chosen,price,quality
1,Everyday,0,3.11,1
1,Select,1,4.19,4
1,Signature,0,8.22,3
2,Everyday,0,6.83,1
2,Select,0,8.86,1
2,Signature,1,5.84,4
3,Everyday,1,5.98,5
3,Select,0,8.99,1
3,Signature,0,6.58,2
4,Everyday,0,7.16,2
4,Select,1,6.65,5
4,Signature,0,6.87,2
5,Everyday,1,4.08,5
5,Select,0,8.14,2
5,Signature,0,5.21,5
6,Everyday,1,3.57,1
6,Select,0,6.74,2
6,Signature,0,7.04,2
7,Everyday,0,4.57,3
7,Select,0,7.24,2
7,Signature,1,6.98,4
8,Everyday,0,7.49,4
8,Select,1,4.84,1
8,Signature,0,5.23,1
9,Everyday,1,7.28,2
9,Select,0,8.98,3
9,Signature,0,9.93,4
10,Everyday,1,3.88,1
10,Select,0,8.43,3
10,Signature,0,7.05,2
11,Everyday,0,6.75,3
11,Select,1,4.73,2
11,Signature,0,8.14,5
12,Everyday,0,7.74,5
12,Select,1,6.06,5
12,Signature,0,7.72,2
13,Everyday,1,6.44,3
13,Select,0,8.65,1
13,Signature,0,6.68,1
14,Everyday,0,3.64,3
14,Select,1,5.18,4
14,Signature,0,7.99,2
15,Everyday,0,6.02,3
15,Select,0,6.76,4
15,Signature,1,8.51,4
16,Everyday,1,5.26,5
16,Select,0,6.72,4
16,Signature,0,8.29,2
17,Everyday,1,5.32,2
17,Select,0,8.77,5
17,Signature,0,9.52,4
18,Everyday,1,6.19,4
18,Select,0,7.99,3
18,Signature,0,9.87,3
19,Everyday,1,5.58,5
19,Select,0,5.54,3
19,Signature,0,8.71,1
20,Everyday,1,4.85,2
20,Select,0,8.93,4
20,Signature,0,6.65,3
21,Everyday,0,6.86,3
21,Select,1,7.77,2
21,Signature,0,8.32,5
22,Everyday,0,6.02,2
22,Select,1,4.81,4
22,Signature,0,9.03,1
23,Everyday,1,6.24,5
23,Select,0,7.31,2
23,Signature,0,7.05,1
24,Everyday,0,3.58,1
24,Select,1,7.15,2
24,Signature,0,5.62,4
25,Everyday,0,6.37,1
25,Select,0,8.71,5
25,Signature,1,7.47,3
26,Everyday,0,5.6,3
26,Select,0,8.47,3
26,Signature,1,6.3,4
27,Everyday,0,4.73,1
27,Select,0,6.26,2
27,Signature,1,6.13,4
28,Everyday,1,6.82,2
28,Select,0,6.9,2
28,Signature,0,5.86,2
29,Everyday,1,6.79,5
29,Select,0,7.92,1
29,Signature,0,9.39,3
30,Everyday,1,3.01,5
30,Select,0,7.24,2
30,Signature,0,6.46,4
31,Everyday,0,3.51,1
31,Select,1,8.38,5
31,Signature,0,5.47,1
32,Everyday,0,3.85,3
32,Select,1,8.44,4
32,Signature,0,9.75,2
33,Everyday,0,5.3,3
33,Select,0,5.44,2
33,Signature,1,5.66,1
34,Everyday,1,4.47,5
34,Select,0,6.59,3
34,Signature,0,6.61,5
35,Everyday,0,4.66,5
35,Select,0,4.46,2
35,Signature,1,6.33,5
36,Everyday,0,7.6,4
36,Select,1,4.29,3
36,Signature,0,8.1,4
37,Everyday,0,6.86,1
37,Select,0,4.77,2
37,Signature,1,5.18,5
38,Everyday,1,6.83,2
38,Select,0,6.67,3
38,Signature,0,7.56,5
39,Everyday,0,6.38,1
39,Select,0,7.87,4
39,Signature,1,6.13,4
40,Everyday,0,4.41,4
40,Select,1,5.91,5
40,Signature,0,9.02,4
41,Everyday,1,6.51,5
41,Select,0,5.63,3
41,Signature,0,9.86,5
42,Everyday,0,6.73,2
42,Select,1,6.38,2
42,Signature,0,8.35,1
43,Everyday,0,7.07,2
43,Select,0,8.77,3
43,Signature,1,6.21,4
44,Everyday,0,6,4
44,Select,0,5.97,1
44,Signature,1,5.09,2
45,Everyday,1,3.37,5
45,Select,0,4.59,4
45,Signature,0,9.66,3
46,Everyday,0,3.93,5
46,Select,0,6.06,5
46,Signature,1,5.47,4
47,Everyday,1,3.19,5
47,Select,0,8.02,4
47,Signature,0,7.69,2
48,Everyday,0,6.82,2
48,Select,1,4.01,2
48,Signature,0,5.61,2
49,Everyday,1,5.74,4
49,Select,0,4.76,1
49,Signature,0,5.02,4
50,Everyday,0,7.98,3
50,Select,0,7.38,5
50,Signature,1,9.46,5
51,Everyday,0,3.25,1
51,Select,1,4.86,3
51,Signature,0,6.83,1
52,Everyday,0,6.56,2
52,Select,0,4.35,2
52,Signature,1,7.62,5
53,Everyday,1,7.76,3
53,Select,0,7.01,2
53,Signature,0,5.97,2
54,Everyday,0,3.37,2
54,Select,1,4.75,4
54,Signature,0,7.97,5
55,Everyday,0,6.73,4
55,Select,0,4.11,1
55,Signature,1,7.14,3
56,Everyday,0,3.67,5
56,Select,0,6.66,5
56,Signature,1,5.07,4
57,Everyday,0,4.54,4
57,Select,1,6.29,3
57,Signature,0,8.43,3
58,Everyday,0,4.65,1
58,Select,1,4.36,1
58,Signature,0,5.36,2
59,Everyday,0,7.71,4
59,Select,1,4.44,4
59,Signature,0,6.92,1
60,Everyday,1,6.85,4
60,Select,0,5.45,3
60,Signature,0,7.09,1
61,Everyday,0,3.68,2
61,Select,1,8.07,3
61,Signature,0,9.65,1
62,Everyday,0,4.3,1
62,Select,1,7.76,3
62,Signature,0,5.46,4
63,Everyday,0,4.42,2
63,Select,1,6.07,5
63,Signature,0,7.29,3
64,Everyday,1,3.04,2
64,Select,0,6.52,5
64,Signature,0,7.47,1
65,Everyday,0,7.6,2
65,Select,1,6.06,5
65,Signature,0,5.58,1
66,Everyday,0,7.25,3
66,Select,0,8.56,2
66,Signature,1,5.18,3
67,Everyday,0,7.22,1
67,Select,1,6.9,1
67,Signature,0,6.69,2
68,Everyday,0,6.45,2
68,Select,0,8.98,1
68,Signature,1,8.68,5
69,Everyday,1,7.07,5
69,Select,0,8.53,2
69,Signature,0,9.75,3
70,Everyday,1,7.44,4
70,Select,0,6.58,3
70,Signature,0,7.91,5
71,Everyday,1,3.58,3
71,Select,0,7.81,4
71,Signature,0,9.45,1
72,Everyday,1,4.44,3
72,Select,0,8.43,1
72,Signature,0,5.06,1
73,Everyday,1,7.92,5
73,Select,0,7.08,1
73,Signature,0,8.96,4
74,Everyday,0,7.65,1
74,Select,0,5.59,2
74,Signature,1,7.03,3
75,Everyday,1,5.02,5
75,Select,0,8.85,5
75,Signature,0,6.96,4
76,Everyday,0,7.44,1
76,Select,0,7.52,2
76,Signature,1,6.06,4
77,Everyday,0,3.87,1
77,Select,0,7.57,3
77,Signature,1,7.73,2
78,Everyday,1,5.67,5
78,Select,0,6.54,1
78,Signature,0,5.92,5
79,Everyday,0,7.2,2
79,Select,1,4.39,5
79,Signature,0,6.48,1
80,Everyday,0,6.3,2
80,Select,1,6.81,4
80,Signature,0,6.55,2
81,Everyday,1,4.75,2
81,Select,0,4.59,1
81,Signature,0,9.56,2
82,Everyday,0,5.45,5
82,Select,1,4.77,2
82,Signature,0,7.31,1
83,Everyday,1,5.5,5
83,Select,0,6.47,1
83,Signature,0,8.62,5
84,Everyday,0,6.46,2
84,Select,1,4.76,1
84,Signature,0,7.7,2
85,Everyday,0,5.74,3
85,Select,1,6.74,4
85,Signature,0,9.15,3
86,Everyday,1,3.7,5
86,Select,0,5.74,2
86,Signature,0,5.82,1
87,Everyday,1,4.92,3
87,Select,0,7.04,3
87,Signature,0,6.13,1
88,Everyday,0,5.13,2
88,Select,1,7.21,5
88,Signature,0,7.9,5
89,Everyday,0,4.38,1
89,Select,0,6.44,3
89,Signature,1,6.3,3
90,Everyday,1,3.38,1
90,Select,0,5.15,2
90,Signature,0,9.1,4
91,Everyday,1,4.04,3
91,Select,0,5.65,3
91,Signature,0,7.37,3
92,Everyday,1,3.31,5
92,Select,0,7.78,3
92,Signature,0,9.68,1
93,Everyday,0,3.41,1
93,Select,1,4.24,5
93,Signature,0,8.2,3
94,Everyday,0,6.71,1
94,Select,1,5.58,1
94,Signature,0,8.84,3
95,Everyday,0,4.35,1
95,Select,1,5.94,5
95,Signature,0,9.72,1
96,Everyday,0,6.14,1
96,Select,1,6.87,3
96,Signature,0,9.68,3
97,Everyday,1,3.7,4
97,Select,0,8.76,4
97,Signature,0,8.14,3
98,Everyday,0,6.81,2
98,Select,1,8.01,3
98,Signature,0,9.61,3
99,Everyday,0,7.27,2
99,Select,0,4.93,2
99,Signature,1,8.79,4
100,Everyday,0,6.18,5
100,Select,1,8.41,5
100,Signature,0,5.08,1
101,Everyday,0,7.93,1
101,Select,1,4.58,5
101,Signature,0,5.03,3
102,Everyday,1,3.16,2
102,Select,0,7.78,1
102,Signature,0,9.33,3
103,Everyday,0,7.68,1
103,Select,0,5.86,1
103,Signature,1,6.1,5
104,Everyday,0,5.45,4
104,Select,1,4.35,5
104,Signature,0,6.03,2
105,Everyday,0,6.62,1
105,Select,1,7.01,4
105,Signature,0,9.13,5
106,Everyday,0,7.28,5
106,Select,1,5.95,4
106,Signature,0,6.71,1
107,Everyday,0,3.62,2
107,Select,1,6.29,5
107,Signature,0,8.73,3
108,Everyday,1,3.36,3
108,Select,0,8.66,1
108,Signature,0,5,2
109,Everyday,1,4.77,4
109,Select,0,8.4,5
109,Signature,0,5.92,4
110,Everyday,0,6.59,4
110,Select,1,8.04,4
110,Signature,0,7.1,4
111,Everyday,1,3.67,2
111,Select,0,4.55,4
111,Signature,0,5.94,4
112,Everyday,1,3.89,2
112,Select,0,8.27,2
112,Signature,0,5.15,3
113,Everyday,1,3.26,2
113,Select,0,7.27,2
113,Signature,0,6.14,2
114,Everyday,1,5.1,5
114,Select,0,8.58,1
114,Signature,0,9.49,4
115,Everyday,1,4.13,3
115,Select,0,8.74,5
115,Signature,0,8.98,4
116,Everyday,0,6.58,4
116,Select,0,5.22,2
116,Signature,1,6.05,5
117,Everyday,1,5.63,5
117,Select,0,7.76,4
117,Signature,0,6.2,1
118,Everyday,0,6.54,1
118,Select,1,6.17,5
118,Signature,0,8.71,1
119,Everyday,1,4.87,2
119,Select,0,4,2
119,Signature,0,6.35,2
120,Everyday,0,7.31,4
120,Select,0,5.02,4
120,Signature,1,6.37,5
121,Everyday,1,6.99,5
121,Select,0,7.87,4
121,Signature,0,9.58,3
122,Everyday,0,6.04,2
122,Select,0,4.69,3
122,Signature,1,7.91,5
123,Everyday,0,3.65,3
123,Select,1,4.68,5
123,Signature,0,8.33,5
124,Everyday,0,5.83,2
124,Select,0,7.94,2
124,Signature,1,9.44,2
125,Everyday,1,3.14,4
125,Select,0,6.66,3
125,Signature,0,6.05,2
126,Everyday,0,3.46,1
126,Select,1,7.93,3
126,Signature,0,7.96,4
127,Everyday,0,5.19,5
127,Select,0,4.52,4
127,Signature,1,5.73,5
128,Everyday,1,3.52,4
128,Select,0,5.64,4
128,Signature,0,8.74,1
129,Everyday,0,4.23,1
129,Select,0,6.34,3
129,Signature,1,6.7,5
130,Everyday,0,7.04,2
130,Select,1,6.04,3
130,Signature,0,6.47,2
131,Everyday,0,7.29,2
131,Select,1,4.16,5
131,Signature,0,8.82,3
132,Everyday,1,5.88,5
132,Select,0,7.51,3
132,Signature,0,6.66,1
133,Everyday,0,3.37,1
133,Select,1,6.89,3
133,Signature,0,9.08,2
134,Everyday,0,7.77,2
134,Select,0,8.24,4
134,Signature,1,5.32,2
135,Everyday,0,7.8,4
135,Select,1,6.55,2
135,Signature,0,9.09,1
136,Everyday,1,5.75,5
136,Select,0,6.64,2
136,Signature,0,6.25,4
137,Everyday,0,7.17,3
137,Select,1,6.68,3
137,Signature,0,7.96,5
138,Everyday,0,6.01,1
138,Select,0,7.75,1
138,Signature,1,7.04,5
139,Everyday,1,7.22,5
139,Select,0,6.87,5
139,Signature,0,7.4,1
140,Everyday,1,4.2,3
140,Select,0,7.09,3
140,Signature,0,6.68,1
141,Everyday,0,6.1,4
141,Select,1,4.19,4
141,Signature,0,8.7,4
142,Everyday,0,7.9,2
142,Select,1,6.11,3
142,Signature,0,6.49,1
143,Everyday,1,3.29,3
143,Select,0,5.37,4
143,Signature,0,8.49,1
144,Everyday,0,7.65,3
144,Select,1,5.04,2
144,Signature,0,9.58,2
145,Everyday,1,4.12,4
145,Select,0,6.88,1
145,Signature,0,5.98,3
146,Everyday,0,5.72,4
146,Select,0,5.12,2
146,Signature,1,5.6,5
147,Everyday,1,4.76,4
147,Select,0,6.98,3
147,Signature,0,7.9,3
148,Everyday,1,5.57,5
148,Select,0,8.05,5
148,Signature,0,9.71,2
149,Everyday,0,7.94,3
149,Select,1,4.71,4
149,Signature,0,7.4,3
150,Everyday,1,7.42,3
150,Select,0,6.08,3
150,Signature,0,5.02,3
151,Everyday,1,3.23,2
151,Select,0,8.62,2
151,Signature,0,8.96,2
152,Everyday,0,4.92,2
152,Select,1,7.32,5
152,Signature,0,9.38,1
153,Everyday,0,7.89,3
153,Select,1,6.88,4
153,Signature,0,7.45,2
154,Everyday,0,6.67,2
154,Select,0,7.18,2
154,Signature,1,8.2,3
155,Everyday,0,7.81,2
155,Select,1,5.78,3
155,Signature,0,8.25,2
156,Everyday,0,3.17,2
156,Select,1,4.77,5
156,Signature,0,7.6,1
157,Everyday,1,3.29,5
157,Select,0,6.85,3
157,Signature,0,8.66,1
158,Everyday,0,6.3,5
158,Select,0,6.19,4
158,Signature,1,8.98,3
159,Everyday,0,3.93,2
159,Select,1,6.52,2
159,Signature,0,9.64,3
160,Everyday,1,3.44,5
160,Select,0,7.49,3
160,Signature,0,6.15,2
161,Everyday,0,6.79,1
161,Select,1,6.68,5
161,Signature,0,7.82,2
162,Everyday,1,4.09,4
162,Select,0,6.67,1
162,Signature,0,5.87,1
163,Everyday,1,3.55,4
163,Select,0,7.14,3
163,Signature,0,8.05,2
164,Everyday,0,6.28,3
164,Select,0,8.5,5
164,Signature,1,5.68,3
165,Everyday,0,3.03,2
165,Select,1,8.27,5
165,Signature,0,6.89,1
166,Everyday,0,6.1,1
166,Select,0,7.54,4
166,Signature,1,6.65,5
167,Everyday,0,5.61,1
167,Select,0,5.07,4
167,Signature,1,5.24,5
168,Everyday,1,3.99,4
168,Select,0,4.28,3
168,Signature,0,6.71,3
169,Everyday,1,3.58,2
169,Select,0,4.91,5
169,Signature,0,8.76,2
170,Everyday,0,4.01,1
170,Select,0,6.63,3
170,Signature,1,8.67,5
171,Everyday,0,6.5,1
171,Select,1,5.81,4
171,Signature,0,6.47,3
172,Everyday,0,4.55,3
172,Select,1,5.27,3
172,Signature,0,6.25,1
173,Everyday,0,6.11,1
173,Select,0,8.39,1
173,Signature,1,5.02,5
174,Everyday,0,4.35,2
174,Select,0,5.46,3
174,Signature,1,6.38,5
175,Everyday,1,6.82,5
175,Select,0,6.94,5
175,Signature,0,7.83,5
176,Everyday,0,3.55,1
176,Select,0,7.3,2
176,Signature,1,7.16,4
177,Everyday,0,7.15,1
177,Select,0,7.6,2
177,Signature,1,8.48,3
178,Everyday,1,3.35,5
178,Select,0,8.59,2
178,Signature,0,8.72,5
179,Everyday,0,6.84,3
179,Select,1,8.47,4
179,Signature,0,5.44,1
180,Everyday,1,3.75,2
180,Select,0,7.86,1
180,Signature,0,8.64,2
181,Everyday,0,3.92,3
181,Select,1,6.08,5
181,Signature,0,9.98,4
182,Everyday,1,7.92,1
182,Select,0,7.13,4
182,Signature,0,5.41,1
183,Everyday,0,4.22,1
183,Select,1,5.19,4
183,Signature,0,8.97,3
184,Everyday,0,3.1,4
184,Select,0,7.33,2
184,Signature,1,7.46,5
185,Everyday,0,7.08,3
185,Select,1,7.34,5
185,Signature,0,9.84,3
186,Everyday,0,4.05,1
186,Select,0,7.25,2
186,Signature,1,7.38,4
187,Everyday,1,4.11,1
187,Select,0,7.64,5
187,Signature,0,8.14,3
188,Everyday,1,3.23,5
188,Select,0,6.88,3
188,Signature,0,5.76,1
189,Everyday,0,7.43,4
189,Select,0,7.67,3
189,Signature,1,5.94,4
190,Everyday,0,5.46,2
190,Select,1,5.87,4
190,Signature,0,7.79,1
191,Everyday,1,7.62,4
191,Select,0,4.88,1
191,Signature,0,7.09,5
192,Everyday,0,7.06,2
192,Select,1,5.61,2
192,Signature,0,7.54,3
193,Everyday,0,5.9,2
193,Select,1,7.74,5
193,Signature,0,6.27,4
194,Everyday,1,6.39,3
194,Select,0,6.79,1
194,Signature,0,6.41,1
195,Everyday,0,6.17,1
195,Select,0,8.36,2
195,Signature,1,7.84,5
196,Everyday,0,4.76,4
196,Select,1,5.87,5
196,Signature,0,7.26,1
197,Everyday,1,7.22,5
197,Select,0,5.35,5
197,Signature,0,5.44,3
198,Everyday,1,3.94,1
198,Select,0,6.95,5
198,Signature,0,6.35,2
199,Everyday,0,5.38,3
199,Select,1,7.36,4
199,Signature,0,5.22,2
200,Everyday,1,4.26,5
200,Select,0,7.26,3
200,Signature,0,5,2
201,Everyday,1,4.31,5
201,Select,0,8.12,5
201,Signature,0,5.54,2
202,Everyday,0,6.21,3
202,Select,1,8.67,3
202,Signature,0,8.29,1
203,Everyday,1,3.46,2
203,Select,0,7.79,1
203,Signature,0,7,5
204,Everyday,1,3.12,4
204,Select,0,5.43,2
204,Signature,0,9.27,1
205,Everyday,1,6.24,4
205,Select,0,5.8,1
205,Signature,0,8.26,3
206,Everyday,0,4.2,1
206,Select,1,4.93,1
206,Signature,0,8.81,2
207,Everyday,1,5.11,5
207,Select,0,7.53,4
207,Signature,0,9.03,4
208,Everyday,0,5.43,3
208,Select,1,8.74,5
208,Signature,0,9.34,5
209,Everyday,1,4.12,4
209,Select,0,8.65,3
209,Signature,0,6.27,3
210,Everyday,0,6.28,5
210,Select,0,6.08,1
210,Signature,1,5.49,4
211,Everyday,1,3.64,4
211,Select,0,7.45,2
211,Signature,0,6.74,1
212,Everyday,0,3.07,3
212,Select,0,6.5,4
212,Signature,1,5.66,4
213,Everyday,0,5.49,5
213,Select,1,4.16,5
213,Signature,0,8.13,5
214,Everyday,0,5.6,4
214,Select,0,7.64,3
214,Signature,1,7.79,3
215,Everyday,0,4.64,4
215,Select,0,8.75,2
215,Signature,1,5.2,1
216,Everyday,0,7.34,5
216,Select,1,4.31,4
216,Signature,0,7.8,1
217,Everyday,0,4,3
217,Select,1,5.71,3
217,Signature,0,7.33,2
218,Everyday,0,6.76,5
218,Select,1,4.9,5
218,Signature,0,8.89,5
219,Everyday,1,6.47,2
219,Select,0,8.41,2
219,Signature,0,6.61,4
220,Everyday,0,3.05,1
220,Select,0,7.64,1
220,Signature,1,5.9,3
221,Everyday,1,7.37,5
221,Select,0,8.34,1
221,Signature,0,7.25,2
222,Everyday,1,4.72,5
222,Select,0,6.65,1
222,Signature,0,5.06,2
223,Everyday,1,3.39,5
223,Select,0,5.72,1
223,Signature,0,5.04,3
224,Everyday,1,3.42,5
224,Select,0,6.69,3
224,Signature,0,7.7,3
225,Everyday,1,3.06,3
225,Select,0,7.53,5
225,Signature,0,5.01,4
226,Everyday,1,4.64,3
226,Select,0,6.18,2
226,Signature,0,5.22,2
227,Everyday,1,4.08,5
227,Select,0,4.29,2
227,Signature,0,9.61,3
228,Everyday,0,5.34,2
228,Select,1,6.36,5
228,Signature,0,9.43,2
229,Everyday,0,6.98,5
229,Select,0,8.61,3
229,Signature,1,8.64,4
230,Everyday,1,3.13,4
230,Select,0,4.33,2
230,Signature,0,9.73,3
231,Everyday,1,3.96,2
231,Select,0,5.03,1
231,Signature,0,8.51,2
232,Everyday,0,5.99,4
232,Select,0,6.6,1
232,Signature,1,5.38,3
233,Everyday,0,7.3,2
233,Select,1,5.3,1
233,Signature,0,7.99,4
234,Everyday,1,7.29,5
234,Select,0,5.3,1
234,Signature,0,8.59,1
235,Everyday,0,6.43,3
235,Select,1,6.93,3
235,Signature,0,7.61,1
236,Everyday,0,7.77,2
236,Select,1,4.59,3
236,Signature,0,6.67,2
237,Everyday,0,6.15,1
237,Select,0,7.51,3
237,Signature,1,6.26,5
238,Everyday,1,4.22,3
238,Select,0,7.49,5
238,Signature,0,5.57,2
239,Everyday,0,4.08,2
239,Select,1,8.62,4
239,Signature,0,8.47,4
240,Everyday,0,5.03,1
240,Select,1,6.55,5
240,Signature,0,6.73,1

Pooled MNL assumes independent choices and proportional substitution (IIA). Repeated respondents and correlated alternatives may need mixed or nested logit.